Sound Credit Union

Look at banking and you’ll find a list of national brands who count their customers as numbers. Sound Credit Union is different and to effectively communicate the co-op’s key differentiator—heart—we invited people to think differently about their money with a core idea: that we’d all like to see our dollar go farther, but what would it mean if our dollar also stayed closer, going to work in the communities we love? It’s a question that helps give new power and meaning to Sound’s tagline, “Invested in We” and one that will allow target audiences to see themselves as potential members.